Effectiveness

Measuring effectiveness in typical corporate environments is a tricky game. At an overall level, it is the ability of an organization to sell services, product to its customers. This is to be done at a lower cost than the organization sells these.

My interest these days is to understand how does this overarching and simple goal translate internally to the execution of various parts of the organization.

Lets narrow down focus further - if we study SaaS companies, emphasis is to provide a value added service which can be consumed from a variety of touchpoints. Internet is primarily used to facilitate service distribution to customers.

The opportunity for SaaS companies lies in:

1. Letting customers know about the value added service
2. Lower barrier of entry to consumption to the service
   
3. Mold-able services (seamless integration into a customers workflow)

If SaaS organizations get the above right, chances of their becoming effective increase. This is of course assuming that the service itself is providing value on a customer workflow.

Interesting trends SaaS space has seen:

1. Group Aware
   
2. Collaboration
3. Integration
   

Each of these are potential opportunities for organizations to succeed. More posts will follow up on each of these in more detail.